After a career début in strategic planning at Leo Burnett, Pierre moved on to become a copywriter for Score DDB, Tequila TBWA, RGA Berlin, and then, Creative Director for a range of international agencies such as Gray, Alerte Orange, and Geometry Global Paris. After 3 years of ongoing collaboration, Pierre finally joined Lonsdale’s Corporate Division as their Creative Director. His role will be to track relevant insights and uncover the latest “big ideas” that can be used to create effective and moving communication campaigns for all media platforms.
Guided by a public that likes to follow, appropriate, comment on and share inspiring and visual storytelling, and years of experience, Pierre strives to bring this beautiful equation to life by putting Lonsdale’s best experience to work. He explores new territories daily for many different brands, for example, Bouygues Construction, Valorplast, Redevco, Roady… And when Pierre is not riding for Lonsdale, he is traveling miles on his bike, “the important thing is to always move forward, as a team or as a peloton.”